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Privacy Policy


Effective Date: 4th June 2020

For you to get the most out of using Small Steps, Te Hiringa Hauora ("we" or "us") use Google Analytics which collects anonymous and aggregated information about how the website is being used. We will protect this information, and will only collect, use, store, and share it in accordance with the Privacy Act 1993, including (where applicable) the Health Information Privacy Code 1994.

This Privacy Policy sets out information about:

  • what information is collected by us through your use of Small Steps;
  • how your information will be used, stored, and shared; and
  • how you can opt out of Google Analytics;

In summary:

  • we do not collect personal information about you;
  • we share anonymous and aggregated information with our agents who help us provide Small Steps to you; and
  • we store this anonymous and aggregated information securely and will protect it from unauthorised access, use, modification, or disclosure.

This Privacy Policy forms part of the terms of use of Small Steps. Your use of Small Steps means that you accept and agree to the terms of this Privacy Policy and any changes to it.

We may change this Privacy Policy from time to time, including if we want to collect more information about you or use or share your information in another way. This Privacy Policy was last updated in April 2021.

If you have any questions about this policy, please contact us:

What information do we collect?

Aggregated, anonymous information about visitors to Small Steps.

We collect anonymous and aggregated information about you and all other visitors to Small Steps, including:

  • website usage statistics
  • event tracking

How do we use your information?

The anonymous and aggregated information that we collect from you via Small Steps will be used to:

  • report on the website usage
  • make ongoing improvements to the website

We may use anonymous and aggregated information that we collect about visitors to Small Steps so that we can analyse, evaluate, and improve the website. For more information, see below under the heading "Use of cookies and tracking technologies".

Will my information be shared with anyone else?

We may share the anonymous and aggregated information that we collect about you as follows:

  • we need to give some employees, contractors, agents and advisers access to the information you provide us to ensure that Small Steps works properly. This includes our providers that host or maintain data centres where your information is processed or stored, or that operate service platforms and other infrastructure and systems on our behalf; and
  • as otherwise permitted by the Privacy Act 1993, and (where applicable) the Health Information Privacy Code 1994.

We may share anonymous and aggregated information about visitors to Small Steps with sector health agencies and other organisations and individuals that have an interest in Mental Wellbeing in New Zealand.

How is my information stored?

We take your privacy seriously, and will take all reasonable steps to ensure that your anonymous and aggregated information is stored in a secure environment and protected from unauthorised access, use, modification, or disclosure.

We store our data (including your personal information) on a secure Amazon Web Services cloud platform and we use Google analytics to collect this information. We protect our data with all reasonable technical and process controls.

Use of cookies and tracking technologies

Small Steps collects statistical information which is used for making the site faster and easier to use. Information from your visit is combined with the data from all site visitors and presented as statistical information on overall site use. To do this, Small Steps uses "cookies" and other tracking technologies.

A "cookie" is a file that our webserver may send to your computer when you access this website. This file is then stored on your computer. Small Steps may use cookies and certain other passive information collection technologies to make your use of this website easier by allowing Small Steps to provide better service, customise websites based on consumer preferences, compile statistics, analyse trends, and otherwise administer and improve this website. Certain features of Small Steps may not work without use of passive information collection technologies.

Small Steps uses "session" cookies. Session cookies are temporary bits of information that are erased once you exit your web browser window or otherwise turn your computer off. Session cookies are used, for example, to improve navigation on this site, and to collect aggregated statistical information.

Small Steps may use "persistent" cookies: Persistent cookies are more permanent bits of information that are placed on the hard drive of your computer and stay there unless you delete the cookie. Persistent cookies store information on your computer for a number of purposes, such as helping to determine what areas of the website visitors find most valuable, and customising the website based on your preferences on an ongoing basis. The Small Steps server only knows that an unidentified visitor with your cookies has returned to the website and not any personally identifiable information.

Small Steps may use "web beacons" (also known as internet tags, single-pixel GIFs, clear GIFs, anonymous identifiers and invisible GIFs): A web beacon is a tiny graphic on a web page or in an email message that is used to track pages viewed or messages opened. Web beacons tell the website server information such as the IP address and browser type related to the visitor’s computer. Web beacons may be placed on online advertisements that bring people to Small Steps and on different pages of the website. Web beacons provide us with information on how many times a page is opened and which information is consulted.

Small Steps uses both First Party and Third Party web beacons and cookies. Third Party web beacons and cookies are used for the purpose of marketing this website to people that may find benefit from the services included on the website.

Other tracking technologies

The following Google Analytics Display Advertising Features are enabled for this website:

  • Remarketing with Google Analytics
  • Google Display Network Impression reporting
  • Google Analytics Demographics and Interest Reporting
  • DoubleClick Platform integrations.

The following Adwords Features are enabled for this website:

  • Remarketing
  • Affinity audiences
  • Custom affinity audiences
  • In-market audiences
  • Similar audiences
  • Demographic and location targeting.

This means that Small Steps is enabling Google Analytics to collect data about traffic to this site through cookies and anonymous identifiers in addition to data collected through standard Google Analytics implementations.

Small Steps will not share precise location information with Google without your prior explicit consent.

Choices you have about Small Steps use of cookies and other tracking technologies

You can choose to enable or disable the use of some cookies and other tracking technologies on this website. Cookies that are necessary to the operation of this website and for the provision of the services you have requested will continue to function regardless of whether you have provided consent. Other types of cookies and tracking technologies will be turned off until you provide explicit consent. As a result, the functionality of Small Steps may be reduced until you choose to provide explicit consent.

Some Internet browsers allow you to limit or disable the use of cookies and other tracking technologies. Please refer to the information provided by your Internet browser for instructions on how to do so (generally found under a "Help" menu).

You can opt-out of any of the Google Analytics Advertising Features by going to which is where users can download the Google Analytics Opt Out Browser Add-On.

You can also opt out by going to Google Ad Settings, which allows users to turn off the amount and type of data you are sharing.

More information about opting out can be obtained from

Contact information and policy updates

Contacting Small Steps

If you have questions or complaints about our privacy practices or procedures, please email us at as we may be able to clarify the need for it or work with you to alter it. We will do our best to respond to all reasonable requests in a timely manner.

You can also contact the Privacy Officer in writing at:
The Privacy Officer
State Services Commission
PO Box 329
Wellington Telephone
(04) 495 6600
Facsimile (04) 495 6686

How will I know whether Small Steps has updated this policy?

Without prejudice to your rights under applicable law, Small Steps reserves the right to amend this Privacy Policy without prior notice to reflect technological advancements, legal and regulatory changes, and good business practices. Small Steps may modify this Privacy Policy at any time and such modifications will be effective immediately on posting on Small Steps.

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